'I DERIVE GREAT SATISFACTION FROM GIVING MY CLIENTS A PIECE OF JEWELLERY THAT FEELS LIKE IT SYMBOLISES THEMSELVES, A RELATIONSHIP, SOMEONE IMPORTANT IN THEIR LIFE, OR EVEN A SPECIAL MOMENT. I THINK JEWELLERY CAN REALLY ENHANCE YOUR SENSE OF SELF.'
- Giselle Willner
Giselle is not just my name. It is the legacy from an ancient family tradition, in which the first-born girls from my family have inherited the name "Giselle" for generations. Even as a young girl, my mother and grandmother showed me the wisdom of focusing on timeless beauty and quality. My Christmas wish to own something everlasting from my grandma was fulfilled in an unforgettable way. She gave me a solitaire diamond on a gold necklace. Since then, this necklace embodies the memory of my grandmother Giselle and of our family tradition: to pass on precious things in simple and noble beauty.
It awoke in me the desire to design delicate jewelry creations from the finest materials. "GISELLE" was born. Timeless, elegant and stylish jewelry that will last for generations.
- T E R . A N F A N G . 2 0 1 5 -
Since the age of 16, I have been trained and nurtured as a designer. In 2015, I founded my jewelry brand GISELLE, my heart & soul, in the form of jewelry creations. It was my desire to support the beauty of every woman in the form of jewelry, but not distract from it. Highest quality, affordability and simplicity in design have always been the guiding principles for my creation. At the same time, the product line does not submit to current trends, but offers precious and simple pieces of jewelry that you can wear every day, for every occasion and for a lifetime. My jewelry creations should emphasize the beauty of every woman and not distract from it.
- M E I N . G E H I M N I S - .
My jewelry touches the eye and the heart. From the very beginning, I have placed the highest value on quality. I work only with selected family manufactures in Italy, Portugal and Germany. Over the years I also built up my own manufactory with the highest craftsmanship in the heart of Zurich. My customers appreciate the professional advice, quality but most of all my heart. Through my empathic nature, I manage to feel the needs and desires of my customers and fulfill their hearts with joy.
My designs are luxurious and suitable for everyday wear at the same time. My jewelry merges with the wearer and almost becomes part of her and is not just something she owns.
In the midst of the international lockdown I planned to open my first GISELLE boutique. The desire of my customers to finally try on the jewelry in a store and the great hope for a future after Corona motivated me to search daily for good locations in Zurich that would become available through Corona. In summer I finally found what I was looking for and started with the design of the boutique. My vision, that my customers feel at home in my boutique.
After much work & effort, and some sleepless nights because of the renewed lockdown, we celebrated all the more on March 1 the opening of the GISELLE Boutique. On the same day, the Federal Council allowed the reopening of the stores. What a sign!
The starting signal to finally be able to welcome and pamper my customers in their own four walls.
Unexpectedly, I became pregnant in the summer of 2021. Heaven was kind to me and sent me my son. As the saying goes, you grow with the challenge. And I did...
Exactly one year after opening the boutique, I was able to give birth to my son safe and sound. The future of GISELLE heritage and inspiration for numerous mother/father & child jewelry pieces.
As a young family mother, the engagement and subsequent marriage also became more and more my theme, something that really enchanted me. I was already allowed to make many engagement rings and wedding rings, but with my own new stage of life, this world has opened up to me once again in a completely different way. My desire to enchant the world with the beauty of different diamond cuts. To bring the diamond into the center and create an almost invisible ring setting. My eye for diamonds has always been above average, and my perfectionism supports me in the jewelry design.
The "Dainty Bride" is born. (dainty bride)
In a time full of copies and replicas, I was looking for something special, something authentic with real value. My search led me to the treasures of times long past, the Antique Diamonds. For me, each one of them is a piece of history, a window to times gone by. Their special beauty and authenticity, their incomparable charm, especially in the soft glow of candlelight, always cast a spell over me. Each of them has its own story to tell, a story that often goes back centuries.
In my HERITAGE collection, art and history combine to create timeless masterpieces. Each piece of jewelry tells its own story, shines in new splendor and becomes a very special heirloom - a treasure for eternity.
There will never be an antique lab diamond which will make them even more valuable. Each antique diamond is unique and deserves to be treasured and admired.
Meet me and my team in person at my boutique.
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