Giselle is not just my name. It is the legacy from an ancient family tradition, in which the first-born girls from my family have inherited the name "Giselle" for generations. Even as a young girl, my mother and grandmother showed me the wisdom of focusing on timeless beauty and quality. My Christmas wish to own something everlasting from my grandma was fulfilled in an unforgettable way. She gave me a solitaire diamond on a gold necklace. Since then, this necklace embodies the memory of my grandmother Giselle and of our family tradition: to pass on precious things in simple and noble beauty.
It awoke in me the desire to design delicate jewelry creations from the finest materials. "GISELLE" was born. Timeless, elegant and stylish jewelry that will last for generations.
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Since the age of 16, I have been trained and nurtured as a designer. In 2015, I founded my jewelry brand GISELLE, my heart & soul, in the form of jewelry creations. It was my desire to support the beauty of every woman in the form of jewelry, but not distract from it. Highest quality, affordability and simplicity in design have always been the guiding principles for my creation. At the same time, the product line does not submit to current trends, but offers precious and simple pieces of jewelry that you can wear every day, for every occasion and for a lifetime. My jewelry creations should emphasize the beauty of every woman and not distract from it.
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My jewelry touches the eye and the heart. From the very beginning, I have placed the highest value on quality. I work only with selected family manufactures in Italy, Portugal and Germany. Over the years I also built up my own manufactory with the highest craftsmanship in the heart of Zurich. My customers appreciate the professional advice, quality but most of all my heart. Through my empathic nature, I manage to feel the needs and desires of my customers and fulfill their hearts with joy.
My designs are luxurious and suitable for everyday wear at the same time. My jewelry merges with the wearer and almost becomes part of her and is not just something she owns.